Directors and Officers Liability (Part 2)

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Tips on marketing and underwriting Marketing D&O Liability Insurance The following are some helpful marketing tips for getting (and keeping!) D&O Liability Insurance clients: Start early Know your client Inside or outside conditions that could present problems. Financial problems Losses Management changes Problem industry IPO or recent infusion of cash Recent downsizing Recent spin-offs Recent stock price volatility Know the market Give a professional presentation Visuals Background and tenure of board General information of company and future plans Anticipate and answer any "red flag" issues Underwriting D&O Liability policies Effective corporate accountability is more likely to be attractive in a difficult market. For example, does the board meet without management present to evaluate CEO? Is the Audit and Management Committee required to approve services and fees for independent accountants? Underwriters should take a close look at corporate accountability and the initiatives that a potential insured is taking to ensure that their books are kept in good order.

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Not only are policy forms, clauses, rules and court decisions constantly changing, but forms vary from company to company and state to state. This material is intended as a general guideline and might not apply to a specific situation. The authors, LunchTimeCE, Inc., CEfreedom, and Insurance Skills Center, and any organization for whom this course is administered will have neither liability nor responsibility to any person or entity with respect to any loss or damage alleged to be caused directly or indirectly as a result of information contained in this course.