Ethics: An Introduction
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Ethics and Codes

About Ethics

Ethics consist of the application of fundamental moral principles and reflect our dedication to fair treatment of each other, and of society as a whole. By ethical conduct, individuals demonstrate their own values. The goal of instilling values, ethics and personal responsibility, however, may have the potential for dividing our society. Even deciding on, or prioritizing, shared definitions of our values, ethics and personal responsibility can be difficult to achieve.

Moral Ambiguity

If an agent is recommending a product or service to a client for whom he or she will be paid a commission, he should act in the best interest of the client, and make competent recommendations and full disclosure of all facts necessary to enable the client to make an informed decision. That's what most ethical thinking and codes of ethics demand. It's easy. It's clear. It's wrong to deceive a client in order to earn a commission.

Often the ethical situations financial services professionals face is not clearly defined. Sometimes they must live with moral ambiguity. In the real world they live in, the right answer often is not the easy one. Still, in spite of that ambiguity, they need to strive to ascertain which actions are the better ones - which actions conform to the most important ethical principles while, at the same time, violating the least.

Stick and Slide

Ethics are fundamental standards of conduct by which we live as a society. Ethics can be both the glue that holds society together, and the lubricant that allows society to progress.

Points of View

Ethical or moral precepts considered fundamental to some may be considered by others as threatening to individual freedom. Similarly, concepts that some believe create broad, unifying principles may signify to others a trend away from protection of personal, cultural, ethnic and religious values.
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Not only are policy forms, clauses, rules and court decisions constantly changing, but forms vary from company to company and state to state. This material is intended as a general guideline and might not apply to a specific situation. The authors, LunchTimeCE, Inc., CEfreedom, and InsuranceEthics101.com, and any organization for whom this course is administered will have neither liability nor responsibility to any person or entity with respect to any loss or damage alleged to be caused directly or indirectly as a result of information contained in this course.